Virat Kohli replaces SRK as most celebrity brand , Sources

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Star jock Virat Kohli has replaced film industry star monarch Rukh Khan as Indias superior celebrity complete, per a report by a valuation consultant.

In the 2017 report titled ‘Rise of the Millennials: India’s Most worthy Celebrity Brands’, pudding & Phelps aforementioned that Kohli topped the list with complete worth of $144 million, followed by actors monarch Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a worldwide valuation and company finance consultant, revealed the third edition of its annual study of celebrity complete values in Republic of India.

“For the primary time since we have a tendency to began business our rankings, monarch Rukh Khan has slipped from the highest ranking and been replaced by Virat Kohli. Kohli is currently the primary selection of brands to have interaction and attract customers, burning by his extraordinary on-field performances and off-field personal magnetism,” Varun Gupta, pudding & Phelps decision maker and Region Leader — Republic of India, Japan and Southeast Asia, aforementioned in an exceedingly statement.

“In addition to Kohli, alternative young celebrities like histrion Alia Bhatt, actor Varun Dhawan and court game champion P.V. Sindhu have either up within the rankings or entered our prime fifteen list, backed by note-worthy performances in their several fields and robust endorsement signings over the last year,” Gupta additional.

Aviral Jain, pudding & Phelps Director, said: “While film industry celebrities still dominate the highest fifteen, sportspersons area unit providing robust competition as Kohli, Mahendra Singh Dhoni and Sindhu, conjointly valued at $180 million, account for nearly 1 / 4 of the overall celebrity complete worth of the highest fifteen.”

The report additionally highlights evolving trends within the complete endorsements house, as well as celebrities endorsing business enterprise campaigns, backing numerous sports tournaments/franchises, and launching their own line of merchandise.