Less than 3 months when its introduction, Whats App’s generic withstand Snap chat stories currently has a hundred seventy five million users, Facebook aforementioned these days. That’s a healthy range of users for the communication app, that has over one billion users round the world. And it suggests Facebook’s strategy of biological research Snap chat across its entire suite of merchandise has its desired impact — halting Snap chat’s growth round the world, whereas additionally gap up valuable new surfaces for advertising.
The popularity of Whats App standing has been exhausting to determine for US-based journalists, since the app is way a lot of in style overseas. as long as comparatively few international users had been exposed to the stories format before, it appeared affordable that it may prove in style in Whats App. Facebook’s associate degree announcement these days throughout an earnings decision confirms that, for currently a minimum of, it seems to be operating.
Snap chat faces a robust challenge from Facebook, and presently has 161 million daily users, the corporate aforementioned in Gregorian calendar month. the great news for Snap chat is that they don’t seem to be going anyplace — over half users don’t visit Facebook daily, and nearly don’t visit Instagram daily, in keeping with App Annie analysis shared with Bloomberg.